The new thought process created through

dialogue with a coach leads to Insight for Leaders, Impact for Business 

Leaders are vital to the success of your organization, yet they often lack access to objective, ongoing feedback. Such leaders can develop blind spots and unproductive behaviours, making it difficult for them to reach their full potential to positively impact organizational goals. Leaders can achieve better results when they have the right support at the right time. Give your leaders the personal support they need to enhance their leadership capabilities, tackle business challenges, and seize new perspectives.


Our Executive Leadership Coaching program is a tailored leadership development program designed to help your leaders stay ahead in an increasingly complex and ambiguous business world. The program provides one-on-one executive coaching to ensure your leaders gain clarity, expand their thinking capacity by experiencing deep learning and move toward sustainable change in performance.


  • RESULT DRIVEN To achieve business results

  • PRACTICAL Essential everyday leadership solution

  • TRANSFORMATIONAL Transformation in self-awareness




The program uses transformative coaching framework, the Awareness-Clarity-Choice (ACC) Conversation™ framework. It is an empirical approach that draws on multiple disciplines, including the latest research in positive psychology and adult learning development.

The ACC Conversation is a unique Conversation because it is transformative learning approach to evoke awareness, clarity, and understanding. The coaching process stimulates reflective thinking and expands awareness, enabling leaders to gain greater clarity about what motivates them to either engage or hold back.

Designing Actions

Create with the client opportunities for ongoing  learning, during coaching and in work/life situations, and for taking new actions  that will most effectively lead to agreed-upon coaching results.

Brainstorms and assists the client to define actions that will enable the  client to demonstrate, practice and deepen new learning.

Planning and Goal setting

Develop and maintain an effective coaching plan with the client.

Consolidates collected information and establishes a coaching plan and  development goals with the client that address concerns and major areas  for learning and development, 
Creates a plan with results that are attainable, measurable, specific and  have a time frame.

Managing Progress and Accountability

Hold attention on what is  important for the client, and to leave responsibility with the client to take action.


ICF (International Coach Federation) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching is a client-driven process. 


The coach’s responsibility is to: 

  • Discover, clarify and align with what the client wants to achieve 

  • Encourage client self-discovery

  • Elicit client-generated solutions and strategies

  • Hold the client responsible and accountable  


The coaching process helps clients improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

BrainMaid is a member of ICF and following this coaching principle.

We offer a free 30-minute coaching demonstration(one time only) click here. 

BrainMaid Ltd.

Daiwa Azabu Terrace 5th Floor, 3-20-1 Minami Azabu, Minato-ku, Tokyo 106-0047

e-mail: info@brainmaid.net